white studioThe product is the brief
Shape, proportion, material, colour and the details that matter come from the references you send. The room and the light are arranged around the piece, not the other way around.
About White Studio
Show the piece
as it actually is.
Images and films for independent furniture brands. Structure, material and scale should be obvious to the person deciding whether to buy.
Furniture / 01From the product
Know the furniture
before the picture.
Ten years running a furniture design brand taught us to start with the object. A weave, a joint, the proportion of a door: these are how a buyer judges the piece.
AI produces the frames. People direct the room, the light and the review. The tools make the work faster. The judgement still comes from furniture.
The standard
Care, in the
specific details.
Not a mood. A way of deciding what belongs in the frame.
Each file has a job
A white-background image shows the silhouette. A lifestyle image shows scale and setting. A detail image shows material. A film continues the same product, in motion.
The finish is agreed first
Style, format, final wording and the delivery spec are confirmed on the order. Clear materials give both sides the same picture of done.
The path
From what you know
to what you can publish.
Materials, making and delivery stay with the same product.
01 / Materials
Start from the piece you know
You send photographs, product information and the requirements of the order. Image packs begin with 1–3 photos. Each video uses the checklist for that service.
02 / Making
Arrange the picture for its use
We produce the images or edit the film around the chosen style and where the files will appear. The product stays the same from the first frame to the last.
03 / Delivery
Review, then hand over the files
We check structure, material and the details that matter, then deliver in the agreed format. You download the files from the order.
The next piece
Begin with
one product.
A collection can keep one light, one room and one standard of detail. Larger ranges are scoped separately. Start by seeing the services, or the samples.